There are a number of ways to begin advertising your personal care or assisted living home. Let’s have a quick review of some of them:
Newspaper
Paid advertisement slots are a good way to generate interest as many individuals investigating assisted living facilities still read the newspaper on a regular basis. The other thing that you could do is talk to your local newspaper and ask them to write an article on your facility.
The News
Call a local news station and have a reporter come out to interview residents and to air the experience on the nightly news. Not only will this garner interest from viewers, but will get the residents excited about living there and they will probably spread the word.
Direct Mail
Send out fliers asking families of residents to spread the word. It’s important to get the family involved. Would you pay for PR? Offer the families an incentive for any referrals that they make.
Kids Activity Day
Invite children to come and participate in an activity day with the residents. One assisted living home in Massachusetts had a Wii Bowling night every week,
Social Media
Does your facility have a Facebook or LinkedIn page? If so, keep it up to date regularly. If you blog on a regular basis, point your blogs at your homepage by including links throughout.
